Travel Trends
The New Spiritual Traveller: Sacred Travel Trends in India
Pilgrimage circuits are drawing a materially wealthier, younger and more design-conscious visitor than the category has historically served.
By Marcus Thorne1 min read
The Open Key
Varanasi, Ayodhya and Ujjain are no longer served only by dharamshalas and two-star inventory. Branded hotels are arriving, and they are arriving at rate.
The demand profile has changed faster than the supply. Operators report a guest who wants ritual access and genuine local guidance, alongside the service standards they would expect in Goa or Udaipur.