Advertise
Reach owners, operators and investors in the environment where they research decisions — not where they scroll.
Display inventory across The Open Key is deliberately scarce. We run a small number of placements per page so that each one is seen rather than tuned out, and we do not sell below-the-fold filler.
Every placement is served first-party. There are no third-party ad-tracking cookies on this site, which means your campaign reaches a real, logged-in professional audience rather than an inferred one.
What's included
Homepage leaderboard
Full-width, above the first editorial rail. One advertiser at a time.
In-feed placement
Sits inside the article stream, styled to the page and clearly labelled.
Article sidebar
Persistent through the read, targetable by section and region.
Newsletter banner
Inside the Daily Executive Briefing, our highest-engagement surface.
Placements & targeting
- Placements
- Home leaderboard · in-feed · article top · article sidebar · hub banner · newsletter
- Targeting
- By section, by region, or run-of-site
- Delivery
- Weighted rotation — no single-impression dumping
- Reporting
- Impressions and clicks per creative, in your partner portal
- Labelling
- Every unit is marked “Advertisement” with the advertiser named
Creative is reviewed before it goes live. We will decline anything that mimics editorial without a label.