Built for the people who actually run the industry.

The Open Key began with a simple frustration. The hospitality trade press was full of announcements and thin on judgement. A hotel was signed; nobody asked whether the underwriting made sense. An executive moved; nobody explained what it signalled about the group's strategy.

We started writing the version we wanted to read — for owners, operators and investors who needed to make decisions, not just stay informed. That audience found us faster than we expected, and it has shaped everything since.

Where we are going

The next chapter is participation. Brands now publish through their own channels on The Open Key, under the same editorial standards as our own reporting — labelled, reviewed and held to the same bar. Readers follow the brands and topics they care about and get a feed built around their work, not around what happened to be published loudest.